OVER 200 YEARS COMBINED HOTEL EXPERIENCE
That's how long we've spent in hospitality leadership. We still love what we do – and who we work with each day!
Click the images below to learn more about the individuals who make Northwest x Southern Hospitality such a remarkable company.
A Word From Lara
I wanted to find a name that represented who we are, and of course inject some of the fun we're known for. It quickly became apparent that the “who” is largely about two things: amazing hotels in the Pacific Northwest, and a truly Southern management team.
"Yes, we've taken on an outlier here and there. Even so, we've stayed true to our generous Southern hospitality roots through the last twenty years. I love our team – and everything that we stand for."
"Speaking of fun: try to say Northwest X Southern Hospitality really fast!"
Lara Latture, CHA, is southern hospitality at her core. As president of Northwest x Southern Hospitality, Lara is at the helm of what works in hospitality with her wit, no-nonsense business approach, and genuine understanding of the industry.
Lara’s early work career began in retail with Parisian Department Stores. She credits their great training programs with developing her keen marketing and sales skills, but her big smile and pat-on-the-back management style moved her up the career ladder. Her hospitality experience is a true testament to working from the ground up. She began her career as a director of sales selling mobile entertainment space, then as a GM, director of operations and her most recent role: chief operating officer and executive vice president of The Hotel Group for the last 20 years.
Lara knows each and every position of the hotels she manages, because she’s worked in each and every position in a hotel. One of her team’s favorite pictures of her shows her in uniform, pushing a housekeeping cart, complete with a circus-colored duster. “It radiates fun,” her team says. “We all work hard and have our shortfalls, but Lara is always the one who’s rallying us to the finish line, who’s standing there cheering and always has our back.”
Lara leads hotel operations, sales and marketing, renovation and construction, HR and more in her fast-paced world. At the end of the day, she enjoys nothing more than being with her husband David, son Tucker, a recent graduate of the University of Tennessee, and her parade of animals. “My pets get a smile and pat on the back too … usually as they’re all trying to share lap space!”
Executive Assistant to Lara Latture
As Executive Assistant to Lara Latture for over 11 years, Catherine DeVane’s project management and hospitality management background serve as the foundation for consistency in operations. Catherine has a diverse role within Northwest x Southern Hospitality LLC, primarily supporting Lara Latture, while also facilitating team communication, company messaging, and brand reporting.
Catherine has been involved with the inner workings of hospitality since a young age, when she would have her Barbies attend the esteemed “College of Knowledge” to have them learn how to set a table and make banana bread.
A proud graduate of the University of Alabama’s Restaurant & Hospitality Management program, Catherine’s experience led her to the catering field as well as event/trade show management. Catherine credits her ability to juggle on the fly to this background, which has been a pivotal part of her work with Lara. “At this stage in the game, Lara is family. And if I get to work for a woman who is an exceptional leader, smart, fun, and who I can also gab about Real Housewives with, then I’m good.”
Catherine married her husband, Wayne, in 2010. They have 2 fun-loving kids, Lula & Thomas, and are petitioning Wayne to add a cat to the family this year.
Vice President of Sales & Marketing
As a 20-year sales & marketing expert, Katherine brings her talent and skill to Northwest x Southern Hospitality LLC. Throughout her tenure, Katherine has built a team of knowledgeable sales & marketing, revenue management, and e-marketing professionals with a combined 100+ years of experience – all promoted and developed from within. Top-line revenue being Katherine’s primary responsibility, her focus is developing successful sales and revenue management strategies.
Katherine graduated from the University of Tennessee with a bachelor’s degree in Hotel and Restaurant Management. Some of her fondest college memories are from the 4 summers she interned at Walt Disney World. Having worked in the restaurant business from the age of 16 through college, she decided to move into the hotel business by accepting an internship in Memphis, TN. She missed her beloved Tennessee Volunteers, and later decided to move back to Knoxville, TN where she accepted her first sales manager position at the Hilton Downtown Knoxville.
Katherine has worked under Lara Latture since 2003 as director of sales, marketing manager, director of marketing, and vice president of sales & marketing. She values her team and manages with high expectations while creating a relaxed and fun environment. Her creed is “Simply doing work that matters and serving with excellence.”
Katherine truly believes it’s important to build a team that works hard and plays hard together. She considers her team and coworkers family, and does whatever it takes to make them successful. When she’s not working, you can probably find Katherine playing golf or at the baseball field cheering on her 2 boys.
Vice President of Human Resources
With over 25 years in the hospitality industry, Isabel’s career has been a testament to working from the ground up. Isabel’s path from an hourly team member to vice president of HR has equipped her with indispensable awareness for getting things right – and doing what’s right.
With the HR landscape ever-evolving, Isabel stays current on both national and local legislation and initiatives, as well as streamlining HR processes, ensuring EEOC compliance, and systematically maintaining internal training and team member engagement. She believes in treating people fairly and with respect, knowing that you will get the same in return.
Isabel is always looking to make sure we operate with the highest level of integrity in everything we do. It all comes down to respect, treating people fairly, and simply appreciating them. She considers her coworkers her friends, her family, and her support.
Isabel likes to laugh and have fun while working hard to accomplish great things both professionally and personally. She enjoys spending quality time with her family. She is blessed to have 4 children, Arielle, Elizabeth, Lucas, and Jacob. When she is not cheering them on in their milestones with her husband, David, they really enjoy family vacations. Isabel, David, and the “team” enjoy traveling from the ski slopes to anywhere tropical. In her spare time you may see Isabel at the barre (Cardio Barre that is … she loves to dance).
Vice President of Accounting
Joanne has over 30 years of experience in the hospitality industry. She started as a night auditor at a 90-room property in the Arizona desert. She is a Texas native, and soon returned to Texas to continue her hotel career. She has worked in various positions, from night audit to laundry to assistant general manager. However, she has made her home in accounting for the last 21 years. She was in accounting management with Starwood Hotels and Resorts for eight years before joining The Hotel Group in 2005.
Joanne’s major accomplishments during her long career have been related to improving processes, cost controls, payroll, budgeting, internal controls, auditing, and staff development. She is committed to training hotels to control expenses, maximize their revenue, and protect their assets. With her role as vice president of accounting for Northwest x Southern Hospitality, she will continue to look for new ways to be more cost-efficient while maintaining the quality of service required by our customers.
After 25 years, Joanne has made it back full circle to the Arizona desert, where she loves to swim during the long, hot summer. Joanne is an avid reader of mystery novels, and enjoys cooking as well as taking her nieces and nephew to the zoo.
Regional Vice President
Jeff joins Northwest x Southern Hospitality with nearly 30 years of experience in the hotel industry. He is truly an example of someone who has worked from the ground up since starting his hospitality career in 1988 as a banquet houseman in Pasco, Washington.
For the past 9 years, Jeff has been at the helm of operations with The Hotel Group across several areas of Washington. In particular, he has overseen several of their hotels in Western Washington over the past few years.
Before landing in the Seattle area in 2004, Jeff spent 18 years with Hilton Hotels Corporation in a variety of areas across the United States, including Spokane, Lake Tahoe, New York City, and Minneapolis. His new role with Northwest x Southern will bring him even closer to his roots, as he will now be working with hotels in cities throughout Eastern Washington and Idaho, including cities he grew up in.
Jeff and his wife of 22 years, Brook, reside in Issaquah, Washington. The couple has 2 teenage children, Mackenzie and Spencer, as well as their energetic dog Rudy. When Jeff isn’t busy attending Mackenzie or Spencer’s athletic events or other activities, he can usually be found coaching football, playing golf, fishing, or camping with the family.
Regional Vice President
Leonard graduated from college in 1990 on his way to law school – and his first hotel job to support him throughout college turned out to be a career in hospitality rather than law. After starting at the Holiday Inn North in Lexington, KY, he never looked back. Fast forward, and he has had a 28-year career in the hospitality field, including the past 11 years with The Hotel Group.
As director of operations, Leonard was responsible for 8 Alaska hotels, which include 7 brands. He has also had success with companies such as IHG, John Q. Hammons, and Bristol Hotels. His passion for baseball and golf has translated to a steady and determined attitude within the hospitality industry. His ability to lead on the field and entertain a crowd has helped him to maintain high morale in the workplace and produce results.
Leonard is married with 2 children – an adult son and a daughter in high school.
Director of Revenue Management
Jon Galloway brings over 12 years of revenue management experience to the team, and has been in the hospitality business since driving ski boats for the local resort when he was 14 years old. After college at the University of Iowa, Jon spent 3 years at Vail Resorts before coming back to the midwest.
As the director of revenue management, Jon is intimately aware of each brand and individual market, as well as being responsible for organizing and interpreting data in order to leverage it toward revenue-driving strategies and disseminate the information through daily, weekly, and monthly forecasting. He is a certified revenue management executive as recognized by the Hospitality Sales and Marketing Association International, as well as by the Hilton, IHG, and Marriott brands.
As a fan of emerging technology as it relates to data mining and streamlining business practices, Jon received his master’s degree in 2012 in Information Systems Management from Walden University. He is constantly trying to introduce new, more efficient ways of doing things. Not everyone is as eager as he is to try every new piece of technology when it comes out, but they do find his excitement useful when he is asked to fix an issue when something isn’t working correctly.
Jon currently resides in Kansas City with his son, Grady, where they like to get out and explore nature.
Regional Director of Sales & Marketing
The hotel industry is truly a family affair for Ernesto. He followed his grandmother’s 18-year career in the hospitality industry, starting as a front desk associate at a Residence Inn in his home town. He caught the bug and moved up – literally and figuratively – working in Portland, OR and Denver, CO in operations management roles.
After his stint in operations, Ernesto found his true calling and joined the sales team. It was in Seattle, WA, where he flourished. A quick Facebook search will reveal some of his hilarious costumes over the years. He has no shame when it comes to getting his foot in the door and booking the business.
One of Ernesto’s proudest moments was at a recent sales conference, when he was presented with the “Most Likely to be President” award. While this created a running joke amongst his peers, it does speak to his diplomatic leadership style, commitment to training and development, celebration of successes, and willingness to take on new challenges. He is excited to bring these strengths to the Northwest x Southern Hospitality LLC Team.
Ernesto and his wife Karen (who also works in the industry), reside in San Jose, CA. When not at work, they enjoy traveling and spending time with daughter Allyssa and Roger the cat.
Director of Talent Management
Lynne joins Northwest x Southern Hospitality with over 30 years of experience in the industry. She landed her first hotel job when planning a meeting for her then-current employer and realized this was something she would love to be a part of.
Lynne has spent last 12 years of her career at the corporate level overseeing recruiting for 30+ hotels. Now, with the creation of Northwest x Southern, she is starting yet another chapter in her career and couldn’t be more excited. Lynne’s nickname on the team is “Aunt Lynne” because she is the mother hen of the group.
While working directly with hotels on recruiting efforts, she is constantly looking at new ideas and venues for recruiting within the hospitality industry. In addition to her recruiting responsibilities for Northwest x Southern Hospitality, she also directs and coordinates all corporate events and meetings.
Lynne and her husband reside in Chattanooga, Tennessee, and have 2 college-aged children, AJ and Kirbee, as well as 2 furry kids, Ace and Polly. They spend time in Arkansas duck hunting in the winter and, in the summer, you can find her on the lake or at the pool. During her downtime, she loves to cook, entertain friends & family, and read.
Tabitha brings 12 years of hospitality experience to the table. Six of those years were with human resources for hotel management. She started working the front desk in college and quickly fell in love with the world of hospitality. She changed her major at Middle Tennessee State University to Organization Communication in order to focus on her growth in the industry and never looked back. She has worn many different hats in hotel operations, but joined the corporate side of human resources in 2013 and feels right at home.
When she isn’t working hard to support the team with all their HR needs, you can usually find her scrolling through Pinterest to get inspiration for new home décor ideas or fun family projects.
Tabitha married her husband, Allen, a fellow hotelier, in 2013. They have a son, Graham, and the sweetest Labrador Retriever, Maggie. Family time is a passion for Tabitha, whether it is walking around the Nashville Zoo, going to the movies, or just lounging at home, being with her family is what brings her joy.
Regional Revenue Manager
Nick Shearman first realized his love for the hospitality industry when he was working as a server in a retirement home at age 14. He gained experience and learned all aspects of the industry he loved during the following years.
While finishing his associates degree in Hotel and Lodging Management from Johnson County Community College, Nick held positions from barista and overnight valet to sales manager and front office manager – and everything in between. With experience working in Marriott, Hilton, and independent hotels, Nick loves the ever-changing nature of the hospitality industry.
As regional revenue manager, Nick works closely with each hotel to develop pricing strategies to influence the optimal revenue outcome. He creates and delivers weekly and monthly forecasts by analyzing market trends, group and transient demand, and special events, as well as working with the property teams. He is recognized by the American Hotel and Lodging Association with certifications in managing front office operations, hospitality housekeeping executive, and security and loss prevention management.
Nick currently lives in Liberty, Missouri, a suburb outside Kansas City. During his free time, he likes to watch sports, play chess, travel, and spend time with his wife, Kaylee, and 2 beautiful daughters, Sage and Harper.
Regional Revenue Manager
Jody Reisher has been working in the hospitality industry for 10 years. Her career path has taken her from front desk operations to regional sales manager, and finally to revenue management. The journey has included many opportunities and many miles.
As a long-time resident of Anchorage, AK, where her 2 children Shane and Samantha currently reside, Jody relocated to Nashville, TN 3 years ago, and has been embracing her current position ever since. As a regional revenue manager, she currently oversees 9 hotels in Alaska and Oregon with multiple brands and independent properties, including IHG, Marriott, Wyndham, and Choice. She firmly believes her knowledge and experience in all facets of hospitality are why she has been successful at creating a dynamic revenue culture within the team.
When Jody is not analyzing numbers and studying spreadsheets, she likes to tap into her more creative side and enjoys painting, photography, a good book, and interior decorating. She is also an avid sports fan and enjoys kicking back and watching a game with friends and family.
Tom comes to Northwest x Southern Hospitality with 13 years of experience in the hotel industry. After taking a front desk position out of college, he worked his way up, taking positions as front desk supervisor, accounts receivable, accounts payable, controller, and corporate operations controller before coming into his current role. He applies his experience in roles within a hotel staff, in assisting the transitions of new acquisitions, and through a multitude of other projects that support efficient and accurate financial practices within the portfolio.
As a proud University of Missouri alum, Tom supports Mizzou football and basketball (in good times and bad), and is happy to call Kansas City home. While he swears he does more than just watch sports, he’s also a loyal Royals and Chiefs fan.
Sara joined Northwest x Southern Hospitality with over 25 years of experience in the hotel industry. Since starting her hospitality career in 1992 as a lobby attendant, she has worked her way up. Sara's extensive hands-on knowledge within all the various departments, along with her brand diversity know-how, is a huge asset to Northwest x Southern.
Sara enjoys her work and loves opening hotels and assisting all departments as needed. Her focus varies daily with duties ranging from research, purchasing, and openings to brand training and relations.
Sara was born in Chattanooga, TN and grew up on the East Coast before starting her Hospitality career out West. Over the last 25 years she has lived in Idaho, Washington, and Oregon. She currently makes her home in Idaho with her 2 children. In her spare time, Sara enjoys baking, camping, and hiking.