OVER 200 YEARS COMBINED HOTEL EXPERIENCE

Lara Latture, CHA, is southern hospitality at her core. As president of Northwest x Southern Hospitality, Lara is at the helm of what works in hospitality with her wit, no-nonsense business approach, and genuine understanding of the industry. The Northwest x Southern portfolio consists of 20 hotels within Washington, Oregon, Idaho and Alaska, and Mrs. Latture oversees the continued growth of the hotels and the company’s expanding footprint. The growth in the last few years has centered around brand partners Hilton, Marriott International, and Hyatt Hotels Corporation

Lara’s early work career began in retail with Parisian Department Stores. She credits their great training programs with developing her keen marketing and sales skills, but her big smile and pat-on-the-back management style moved her up the career ladder. Her hospitality experience is a true testament to working from the ground up. She began her career as a director of sales selling mobile entertainment space, then as a GM, director of operations and her most recent role: chief operating officer and executive vice president of The Hotel Group for the last 20 years.

With over 30 years in the hospitality industry, Mrs. Latture has maintained her focus of being fair, consistent and no-nonsense. These priorities have served her well over the years, as she spends most of her time focused on operations and forward-looking initiatives for the company as a whole or involved in promoting brand initiatives that are beneficial for both guests and employees. As an active member of Marriott’s Courtyard Franchise Advisory Council, and Hyatt’s Select Franchise Advisory Board, and previously having served several terms on the Hilton Garden Inn Owner’s Advisory Council, IHG’s Crowne Plaza Owners Association, as well as Hilton’s DoubleTree Owners Advisory Council, Mrs. Latture is actively engaged with every facet of the hotel business. As President, Mrs. Latture has cultivated an environment of ‘walking the talk’ and her team lives this every day, most of whom have worked with her for a minimum of 10 years.

Lara leads hotel operations, sales and marketing, renovation and construction, HR and more in her fast-paced world. At the end of the day, she enjoys nothing more than being with her husband David, son Tucker, and her parade of animals. “My pets get a smile and pat on the back too … usually as they’re all trying to share lap space!”

As Executive Assistant to Lara Latture for over 11 years, Catherine DeVane’s project management and hospitality management background serve as the foundation for consistency in operations. Catherine has a diverse role within Northwest x Southern Hospitality LLC, primarily supporting Lara Latture, while also facilitating team communication, company messaging, and brand reporting.

Catherine has been involved with the inner workings of hospitality since a young age, when she would have her Barbies attend the esteemed “College of Knowledge” to have them learn how to set a table and make banana bread.

A proud graduate of the University of Alabama’s Restaurant & Hospitality Management program, Catherine’s experience led her to the catering field as well as event/trade show management. Catherine credits her ability to juggle on the fly to this background, which has been a pivotal part of her work with Lara. “At this stage in the game, Lara is family. And if I get to work for a woman who is an exceptional leader, smart, fun, and who I can also gab about Real Housewives with, then I’m good.”

Catherine married her husband, Wayne, in 2010. They have 2 fun-loving kids, Lula & Thomas, and are petitioning Wayne to add a cat to the family this year.

As a 20-year sales & marketing expert, Katherine brings her talent and skill to Northwest x Southern Hospitality LLC. Throughout her tenure, Katherine has built a team of knowledgeable sales & marketing, revenue management, and e-marketing professionals with a combined 100+ years of experience – all promoted and developed from within. Top-line revenue being Katherine’s primary responsibility, her focus is developing successful sales and revenue management strategies.

Katherine graduated from the University of Tennessee with a bachelor’s degree in Hotel and Restaurant Management. Some of her fondest college memories are from the 4 summers she interned at Walt Disney World. Having worked in the restaurant business from the age of 16 through college, she decided to move into the hotel business by accepting an internship in Memphis, TN. She missed her beloved Tennessee Volunteers, and later decided to move back to Knoxville, TN where she accepted her first sales manager position at the Hilton Downtown Knoxville.

Katherine has worked under Lara Latture since 2003 as director of sales, marketing manager, director of marketing, and vice president of sales & marketing. She values her team and manages with high expectations while creating a relaxed and fun environment. Her creed is “Simply doing work that matters and serving with excellence.”

Katherine truly believes it’s important to build a team that works hard and plays hard together. She considers her team and coworkers family, and does whatever it takes to make them successful. When she’s not working, you can probably find Katherine playing golf or at the baseball field cheering on her 2 boys.

With over 25 years in the hospitality industry, Isabel’s career has been a testament to working from the ground up. Isabel’s path from an hourly team member to Vice President of HR has equipped her with indispensable awareness for getting things right ­– and doing what’s right. 

With the HR landscape ever-evolving, Isabel stays current on both national and local legislation and initiatives, as well as streamlining HR processes, ensuring EEOC compliance, and systematically maintaining internal training and team member engagement. She believes in treating people fairly and with respect, knowing that you will get the same in return.

Isabel is always looking to make sure we operate with the highest level of integrity in everything we do. It all comes down to respect, treating people fairly, and simply appreciating them. She considers her coworkers her friends, her family, and her support. Her team has been together for many years and their energy and committment to our team members is inspiring. 

Isabel likes to laugh and have fun while working hard to accomplish great things both professionally and personally. She enjoys spending quality time with her family. She is blessed to have 4 children, Arielle, Elizabeth, Lucas, and Jacob. When she is not cheering them on in their milestones with her husband, David, they really enjoy family vacations. Isabel, David, and the “team” enjoy traveling from the ski slopes to anywhere tropical. In her spare time you may see Isabel practicing hot yoga, cooking, listening to a good book on Audible and keeping her steps up with the “Girls”… Roxy and Lola (Jack Russell & Husky)!      

Jon Galloway brings over 12 years of revenue management experience to the team, and has been in the hospitality business since driving ski boats for the local resort when he was 14 years old. After college at the University of Iowa, Jon spent 3 years at Vail Resorts before coming back to the midwest.

As the director of revenue management, Jon is intimately aware of each brand and individual market, as well as being responsible for organizing and interpreting data in order to leverage it toward revenue-driving strategies and disseminate the information through daily, weekly, and monthly forecasting. He is a certified revenue management executive as recognized by the Hospitality Sales and Marketing Association International, as well as by the Hilton, IHG, and Marriott brands.

As a fan of emerging technology as it relates to data mining and streamlining business practices, Jon received his master’s degree in 2012 in Information Systems Management from Walden University. He is constantly trying to introduce new, more efficient ways of doing things. Not everyone is as eager as he is to try every new piece of technology when it comes out, but they do find his excitement useful when he is asked to fix an issue when something isn’t working correctly.

Jon currently resides in Kansas City with his son, Grady, where they like to get out and explore nature.

Lynne joins Northwest x Southern Hospitality with over 30 years of experience in the industry. She landed her first hotel job when planning a meeting for her then-current employer and realized this was something she would love to be a part of.

Lynne has spent last 18 years of her career at the corporate level overseeing recruiting for 30+ hotels.  Now, with the creation of Northwest x Southern, she is starting yet another chapter in her career and couldn’t be more excited. 

While working directly with hotels on recruiting efforts, she is constantly looking at new ideas and venues for recruiting within the hospitality industry. In addition to her recruiting responsibilities for Northwest x Southern Hospitality, she also directs and coordinates all corporate events and meetings.  

Lynne and her husband reside in Chattanooga, Tennessee, and have 2 (adult) children, AJ (Jordan) and Kirbee,(Luke)  as well as 2 grandchildren, Woods and Sailor. They spend time in Arkansas duck hunting in the winter and, in the summer, you can find them on the lake or at the pool. During her downtime, she loves to cook, entertain friends & family, (especially the grandkids), and read.

Tabitha brings 12 years of hospitality experience to the table. Six of those years were with human resources for hotel management. She started working the front desk in college and quickly fell in love with the world of hospitality. She changed her major at Middle Tennessee State University to Organization Communication in order to focus on her growth in the industry and never looked back. She has worn many different hats in hotel operations, but joined the corporate side of human resources in 2013 and feels right at home.

When she isn’t working hard to support the team with all their HR needs, you can usually find her scrolling through Pinterest to get inspiration for new home décor ideas or fun family projects.

Tabitha married her husband, Allen, a fellow hotelier, in 2013. They have 2 boys, Graham and Owen.  Family time is a passion for Tabitha, whether it is walking around the Nashville Zoo, going to the movies, or just lounging at home, being with her family is what brings her joy.

Jody Reisher has been working in the hospitality industry for 10 years. Her career path has taken her from front desk operations to regional sales manager, and finally to revenue management. The journey has included many opportunities and many miles.

As a long-time resident of Anchorage, AK, where her 2 children Shane and Samantha currently reside, Jody relocated to Nashville, TN 3 years ago, and has been embracing her current position ever since. As a regional revenue manager, she currently oversees 9 hotels in Alaska and Oregon with multiple brands and independent properties, including IHG, Marriott, Wyndham, and Choice. She firmly believes her knowledge and experience in all facets of hospitality are why she has been successful at creating a dynamic revenue culture within the team.

When Jody is not analyzing numbers and studying spreadsheets, she likes to tap into her more creative side and enjoys painting, photography, a good book, and interior decorating. She is also an avid sports fan and enjoys kicking back and watching a game with friends and family.

Sara joined Northwest x Southern Hospitality with over 25 years of experience in the hotel industry. Since starting her hospitality career in 1992 as a lobby attendant, she has worked her way up. Sara's extensive hands-on knowledge within all the various departments, along with her brand diversity know-how, is a huge asset to Northwest x Southern.

Sara enjoys her work and loves opening hotels and assisting all departments as needed. Her focus varies daily with duties ranging from research, purchasing, and openings to brand training and relations.

Sara was born in Chattanooga, TN and grew up on the East Coast before starting her Hospitality career out West. Over the last 25 years she has lived in Idaho, Washington, and Oregon. She currently makes her home in Idaho with her 2 children. In her spare time, Sara enjoys baking, camping, and hiking.

Lisa joined Northwest x Southern Hospitality in 2019 and brought with her 25 years of leadership in accounting and finance. The quintessential “bean-counter,” she earned her bachelor’s degree in Accounting from Eastern Washington University and achieved her CPA designation. She started her career in public accounting at Moss Adams LLP, a large regional accounting firm headquartered on the West Coast. During the 12 years she worked with mid-size publicly traded and privately held clients in a variety of industries, Lisa developed her love of leadership and process improvement and transitioned to the private sector. She worked as Corporate Controller and head of Internal Audit for two financial institutions before moving to the hospitality industry in 2016 as Senior Director of Corporate Accounting for Red Lion Hotels Corp.

Lisa has a passion for bringing a team together to deliver financial results and provide accounting and finance services for the hotels in our portfolio. In addition to leading the centralized accounting office of Northwest x Southern Hospitality in Spokane WA, she stays in touch with her years of banking experience by serving on the audit committee of a local credit union.

Lisa is married and has three school-age sons. She cheers on her “Sanborn Boys” as they play soccer, basketball and tennis, and loves to travel.

Adam joined Northwest X Southern Hospitality in January of 2019 with the opening of the brand-new Hilton Garden Inn in Wenatchee, WA as the Sales Manager. His love of numbers and data quickly transformed into a role in Revenue Management. He enjoys the mystery of uncovering the reasons for phantom future room pick up or sudden market rate fluctuations.

Adam graduated from Washington State University in 2010 with a degree in economics and an emphasis in the financial markets. That is where he met his wife, Nesha, and where they both began heavily investing in all things Wazzu and learned to never pass up an opportunity to share a “Go Cougs!” with a stranger. He once waved the famous Coug flag on ESPN’s College Gameday in 2011 in Houston.

Adam and his family live in the resort town of Chelan, WA where he is just a two-minute walk from the lake. He is a proud girl dad to two young daughters. He spends most of his free time between dance or gymnastics practices, neighborhood walks, choosing between a swim at the water park or lake, or sneaking away to the golf course on a weekend morning.

I was born and raised in Northern Michigan in a tiny town with only 26 students in my graduating class. A couple of years after graduating High School I decided I wanted more opportunities in life, so I picked up and moved to Spokane in May 2007. To me this was the big city, and it turned out to be the perfect place to live. I have lived in the same area for the past 15 years, and absolutely love it. I do miss the Great Lakes, especially in the summer, and I wish we got more snow here in the winter, but other than that I feel like the PNW is the place to be. I have two beautiful daughters, both active in sports and school. We have two extra-large dogs, and even though they can look pretty intimidating they are the biggest cuddlers. My favorite things to do include spending time with my family and friends, watching my girls in sports, and traveling. If I had my way, I would spend my life traveling and seeing the world with my family and friends. Since I am not a millionaire, and I do have to work for a living, I am so glad to be part of NSH. I really love making work fun and enjoy celebrating all holidays! I like to decorate the office monthly, and I am always ready to plan a co-worker’s birthday or anniversary. I am a one-person party planning committee and love to put a smile on my co-workers faces.

Cherienne joined Northwest x Southern Hospitality in spring 2022 as a Regional Controller and brought with her 25 years of accounting experience.  She earned both her Bachelor’s and Master’s degrees from Eastern Washington University.  Cherienne began working in public accounting in the Seattle area acquiring knowledge of the various aspects of accounting.  Subsequently, she transitioned into private industry in Spokane, Washington.  After working for nearly 12 years at a local construction and development company specializing in hotels, she made the move into hospitality accounting.

Cherienne is married and has a daughter.  She spends her free time hiking, chasing waterfalls, and watching her daughter play volleyball and softball.  She enjoys traveling with her family and documenting their travels through photography.

David Dreher joined NSH as a VP or Operations in 2022.  David brings 30 plus years of GM and regional hospitality management/sales experience to NSH.  Most all of that experience is with branded Marriott and Hilton hotels. 

Most recently, David served as an Area GM for two large Marriott franchise hotels in El Segundo, California.  These two large high-profile hotels were portfolio leaders for one of the leading hotel ownership groups in North America. 

From 2008-2017, David managed multiple hotels mainly based in Ventura County, California.  Regional and GM responsibilities over both operations and sales teams of mainly Marriott franchised hotels.  During this time, David worked with the City of Oxnard in securing the annual summer training contract of the Dallas Cowboys and other NFL/International Soccer Clubs.  David also was one of the original founding members of the Ventura County Lodging Association.   Starting in 2010, this organization currently funds a multi-million dollar advertising budget for hospitality marketing of Ventura County hotels.

Previous to 2008, David served as General Manager for two successful Embassy Suites/Hilton managed hotels in the Seattle, Washington market.  During that period, David served a term as the Chairman of the board for the Snohomish County Tourism Bureau.

David enjoys spending time with his wife Isabel, their four children and two dogs.  They enjoy many sporting activities including golf, hiking and skiing.  He is very excited to be back in the PNW with NSH and enjoy the coastline, valleys and mountains whenever possible.

As a Regional VP, Robby Sensibaugh has over 25 years of experience in the hospitality industry.  He currently oversees the operations of several properties for Northwest x Southern Hospitality, in Washington and Idaho.  Robby truly has a passion for serving guests and employees.

Originally from Washington D.C., he began his career in the hotel industry in 1996 at the Renaissance Hotel working as a busser in the hotel’s restaurant, while studying Hotel & Restaurant Management in College.  Since then, he has performed several roles at a verity of major hotel brands, including Hilton, Marriott, Wyndham, IHG and Choice Hotels.  During his tenure as general manager for a total of 13 years, Robby led his teams over 15 “Outstanding” quality assurance inspections, was nominated for General Manager of the Year 2013 and received an award for Excellence in Operational Leadership 2016. Additionally, Robby has helped teams earn three Connie Awards 2010, 2012 and 2013.  These achievements are evidence of Robby’s strengths in strategic thinking, passion for continued learning, and genuine investment in those he works with. 

Robby is blessed to have a wonderful and supportive family, including his wife Shannon and two dogs Kilometer & Buster. As a family they love to travel, hike, and enjoy all the amazing recreation of the outdoors.

TBA

Drawing from 18 years of diverse work experience, Tyler brings innovation and a fresh perspective to the accounting team at NSH. He holds both Bachelor’s and Master’s degrees in Professional Accounting from Eastern Washington University. His dedication and commitment to excellence helps to ensure the financial integrity of our operations.

Residing in Spokane, Washington, Tyler enjoys the simple pleasures of life. He cherishes time spent with his beloved family – wife Ashley, two children, Cade and Ayla, and three Shih Tzus. Tyler loves gardening, is a master chef, and an avid fisherman.